Halsey has released ‘Energy Angel,’ a festival-inspired collection of about-face beauty makeup, alongside a new advert promoting the products, which is reminding fans of the ‘Ghost‘ music video. The ad was directed by Avan Jogia with cinematography by Adam Kudemati and music by Provoker. It stars Haley, Avan, Hayley Law, Jacinda, Landon Liboiron, and Andrew Threm. The collection is available now at Ulta Beauty stores until August 3rd.

The capsule release features the following items:
• Holographic Eye Paints [7 skus] – Prism-activating technology that explodes into a kaleidoscope of color with just one swipe. Lightweight feel with a never-sticky finish that lasts through the night.
• Volume Up Faux Lashes [6 skus] – High-definition, high impact, + high drama faux lashes that add intense volume and elevate every style, from the rave to the rock show.
• Light Lock Highlight Fluid [4 skus] – A lightweight but powerful” liquid highlighter. Just a drop mixes effortlessly with foundation or moisturizer for a naturally interstellar glow, or layered above makeup for a pop of light-reflecting radiance.
• Fractal Glitter Eye Paint Extension [9 skus] – Shimmer loaded, smooth mousse buildable eyeshadow that shifts color in the light with intense color payoff and pearlescent-finish.
• Matte Fluid Eye Paint [5 skus] – A powerful, one-swipe punch of liquid eye color that delivers bold, buildable pigment.
• Smokesticks [6 skus] – A dual-ended, 2-in-1 creamy shadow stick-and-powder eyeshadow combo designed to create a seamless smokey eye, effortlessly. [x]

P.S. about-face beauty is available in store at Selfridges in the UK.

Yesterday, April 16th, Halsey appeared on WWD’s BeautyLab panel in Los Angeles with her about-face beauty co-founder Jeanne Chavez. Halsey spoke about makeup in the music industry and how that experienced impacted the creation of their brand. Sarah Pardini took some photoshoot-style photos of Halsey at the event. Check out our Tumblr for some short clips of Halsey speaking during the event.

The about-face and Ulta Beauty Instagram pages have posted a quick 90-second interview with Halsey, filmed in the aisles of an Ulta Beauty store. Check it out below!

Halsey recently spoke to Vogue about her new foundation The Performer. You can read the entire article below:

Ashley Frangipane—better known to the world as the artist Halsey—is dialing into our Zoom call while on break from “the studio.” Though unless you ask her to specify which one—recording, art, or makeup—it’s hard to know which they are currently spending their time in. For those unfamiliar with her varied CV, the 29-year-old is a painter and a self-taught makeup artist who founded the brand About-Face in 2021, and has recorded four studio albums, with a new one currently in production.

Today, we’re here to talk about their artistic creations from all studios, actually. “I can’t think of a better way to spend the duration of my life than being dedicated to making art,” Halsey, who identifies with both she and they pronouns, tells Vogue. Recently, she’s taken “scissors to a canvas,” bared her soul “eight days straight in the recording studio,” and created a new complexion product that’s gotten the gold-star approval of both the sweaty concert stage and motherhood.

“I touch my face a lot,” she says. “I’m doing it right now! I also have a two-year-old son, and he’s a big face toucher, too. And I’m too soft of a mom to say “Don’t touch my face.” So I needed [makeup] that could withstand grabby toddler hands and kisses from a toddler mouth, too.”

The result is a 45-shade foundation cheekily named The Performer, because not only was it created by a performer, but the product also withstood an all-out performance during the R&D phase—something that genuinely surprised the artist.

“I tested this formula out during a show,” they said. “When I walked off stage after two hours of singing and sweating, I took a selfie. Normally, at that point in the night I’m like ‘Nobody look at me, I need to take this makeup off’ but that was how I knew.” This is About-Face’s first-ever complexion product for a simple reason: “This is not a brand where we’re selling you the idea that you have something wrong with your face or something to correct about it or alter in any way,” Halsey says.

And while from the outside it may seem like a lot has changed since Halsey dropped their last studio album, Manic, in 2020, the artist says that all of her identities truly harmonize together perfectly.

“I made a really concerted effort to not change [my relationship with beauty] after my son was born,” she says. “I could come home in a full cyber-goth, black batwing eyeliner with black lipstick and black contact lenses, and my son sees right through it. He just sees his mom.”

about-face has finally introduced The Performer; a buildable, flexible-coverage formula foundation that melts onto skin. It is available in “45-made-for-you shades,” is non-comedogenic, is breathable and water-resistant for 12 hour wear⁠, hydrates + reduces blemishes⁠, and is vegan/cruelty-free. The foundation costs 22USD and is out NOW on aboutface.com and other stores. The Performer will land in Ulta Beauty stores on January 21st.

This cushion-y formula is packed with 17+ skincare ingredients to maintain moisture, help even + smooth skin with every wear.

Our skin-first hybrid foundation is buildable, breathable, and wearable for up to 12 hours. With cake-free, seamless feel and a natural soft-focus finish – no matter your ideal level of coverage. Optimizing your skin with each wear.

Where other foundations leave you wanting – The Performer is made for everyday wear that won’t compromise your skin. A moves-with-you, never-more-comfortable, skin-supporting swipe.

MADE WITH:
SMOOTH with Blue Agave known to hydrate and plump skin
REDUCE with Wintergreen, known to calm blemishes
REVITALIZE with Chlorella, filled with vitamins known to energize skin barrier