Halsey stuns in new promotional material shared by about-face beauty for their new holosticks, available now at Ulta Beauty.
admin / Apr 20th, 2026
Halsey shared a new makeup up look featuring the new “Main Stage” about-face beauty products, ballet beam and holostick, available in store and online at Ulta Beauty. Check it out below, including a list of all the products Halsey used:
admin / Mar 26th, 2026
Halsey revealed in a new video that about-face beauty is now available at Douglas Cosmetics.
Photoshoots » 2026 » about-face beauty
admin / Nov 20th, 2025
Halsey has launched her new about-face beauty concealer, The Illusionist, which is available in 32 shades and five undertones. It is available now at aboutface.com and is priced at $22. The formula, which was designed to pair with the about-face beauty Performer Foundation, is infused with blue agave, wild cranberry peptides and chlorella for plumping and hydrating purposes. Halsey spoke to Nylon about the launch, which you can read here or below.
Halsey is a true multihyphenate: bad at love, great at impersonations, and even better at creating makeup girls, gays, and everyone in between can use. Her latest venture with her makeup empire at About-Face goes beyond the party-ready metallics and essential lip products. The newest addition to her offerings is a stage-ready concealer — and the name is just as cheeky as you’d expect.
The acclaimed singer already has enough on her plate at the minute — more on that in a second — but the launch of a concealer called “The Illusionist” came at just the right time, and after lots of testing, it’s ready for the world. “I have always been really particular about products that will work hard and still support the health of my skin. While we were launching The Performer Foundation, we were quietly perfecting what would become The Illusionist concealer,” she tells NYLON exclusively. “Our community has been asking for it forever — and as a performer who does my own makeup, I know how essential it is to have a concealer that lasts, feels weightless, and looks incredible.”
The formula has skin care ingredients like blue agave, wild cranberry peptides, and chlorella, which all lend themselves to a second-skin feel for under-eye application and trouble spots. It’s the opposite of a cakey, chunky concealer that immediately creases — it glides on with the important touch of a doe-foot applicator. Best of all, The Illusionist comes in 32 shades with undertones for every variant of pink-blue-purple under-eyes — perfect to pair with about-face’s The Performer foundation.
What could possibly be a better place to show off just how well the 16-hour-wear concealer works than on stage? “I’m heading into the second leg of the Badlands tour, where I do a completely different look every single night, and The Illusionist concealer has already become a nonnegotiable in every routine!” Halsey tells NYLON. While we anxiously await Halsey’s three-night run in New York — where we hope to see not only the classic Badlands blue hair, but many other callbacks to Halsey’s iconic first era — you can find tickets in your area here.
Photoshoots » 2025 » about-face beauty Illusionist concealer
admin / Nov 20th, 2025
Halsey has launched her new about-face beauty concealer, The Illusionist, which is available in 32 shades and five undertones. It is available now at aboutface.com and is priced at $22. The formula, which was designed to pair with the about-face beauty Performer Foundation, is infused with blue agave, wild cranberry peptides and chlorella for plumping and hydrating purposes. Halsey spoke to WWD about the launch, which you can read here or below.
Concealer, Halsey told WWD, has been top of mind for the brand ever since the launch of its Performer Foundation — a cruelty-free, “skin-optimizing” formula made with blue agave, chlorella and wintergreen — went mega viral in 2024.
“Our community has been asking for a concealer, and after three years of relentlessly testing and perfecting the formula, I’m so excited The Illusionist Concealer is finally here,” she said, adding that this product is the “perfect match” for the cult-favorite foundation. “About-Face is all about high-performance makeup and we will always strive for and continue to develop products that deliver and encourage everyone to express themselves through makeup.”
The concealer, like the foundation, is packaged in a sleek, futuristic bottle with a metal cube top. The wide paddle applicator was especially designed to help move and blend the formula in the skin for a non-cakey, non-comedogenic finish that promises to last up to 16 hours. According to About-Face, 96 percent of participants in its product study reported noticing an “instant reduction in appearance of dark circles.”
About-Face has always let its consumers take the wheel when it comes to new product innovation and major retail moves. A year after its inaugural debut, the brand made its brick-and-mortar foray, entering 550 Ulta Beauty doors with its Matte Fluid Eye Paint via the Sparked program, a platform championing the next generation of beauty change-makers. Entrusting Ulta with its first retail endeavour was a “no-brainer,” Halsey told WWD at the time, especially when the purpose was to make the brand more accessible to its shoppers. More than that, Halsey understood that many consumers, like herself, view Ulta as a safe space, a place to explore on their own terms.
“Makeup is part of my job, not just as the founder of a company, but as a musician who does their own makeup. When I need to step out, I’ll replenish my [makeup] kit… they’re in suburban neighborhoods, and when I go I don’t really have to be Halsey, I can just be Ash, shopping for makeup,” she said.
As for why she decided to introduce her own brand within the already competitive — albeit oversaturated — market of celebrity beauty, she noted: “I have a very specific vision, and there’s a very specific way I want people to feel when they interact with the things I’m making.”
Photoshoots » 2025 » about-face beauty Illusionist concealer
admin / Oct 8th, 2025
Halsey is getting into the Halloween spirit by sharing a vampy look using about-face beauty products. Check it out:
admin / Aug 24th, 2025
The Performer Foundation + Curtain Call Setting Powder from Halsey‘s about-face beauty are now available at Shoppers Beauty. Get 8,000 PC Optimum™ points when you buy any two participating about-face products from now until August 29. Product availability may vary by store.
admin / Jun 11th, 2025
aboutface.com, the website for Halsey‘s beauty brand, just got a fresh new look. Check it out: aboutface.com.
admin / May 22nd, 2025
On Instagram, about-face beauty shared some new photos of Halsey backstage on her tour alongside the products she uses for her make-up each night. Check them out below:
Here are the about-face beauty products Halsey uses while on tour:
• performer foundation
• curtain call powder in veil + finale
• blurred matte lip in elysian + petite rouge
• matte fluid eye paint in art of darkness + capulets
• fractal glitter eye paint in tin pan alley
• line artist in into the void
• blush rush in in the dust
• 1994 mascara in black
Social Media » Shared by about-face beauty
admin / May 14th, 2025
about face beauty have posted a new video of Halsey using the blurred matte lip plump product in petit rouge from soundtrack to finale closer during her For My Last Trick Tour. Available to buy at aboutface.com and ulta.com (also available in other shades). Product not available in the UK.
