about-face has finally introduced The Performer; a buildable, flexible-coverage formula foundation that melts onto skin. It is available in “45-made-for-you shades,” is non-comedogenic, is breathable and water-resistant for 12 hour wear⁠, hydrates + reduces blemishes⁠, and is vegan/cruelty-free. The foundation costs 22USD and is out NOW on aboutface.com and other stores. The Performer will land in Ulta Beauty stores on January 21st.

This cushion-y formula is packed with 17+ skincare ingredients to maintain moisture, help even + smooth skin with every wear.

Our skin-first hybrid foundation is buildable, breathable, and wearable for up to 12 hours. With cake-free, seamless feel and a natural soft-focus finish – no matter your ideal level of coverage. Optimizing your skin with each wear.

Where other foundations leave you wanting – The Performer is made for everyday wear that won’t compromise your skin. A moves-with-you, never-more-comfortable, skin-supporting swipe.

MADE WITH:
SMOOTH with Blue Agave known to hydrate and plump skin
REDUCE with Wintergreen, known to calm blemishes
REVITALIZE with Chlorella, filled with vitamins known to energize skin barrier