Halsey is releasing a liquid blush under her about-face beauty line called BLUSH RUSH. It will be released tomorrow (September 12th) on aboutface.com and September 13th on ulta.com, but will appear in select Ulta Beauty stores from October 6th.

Halsey is back with another tutorial demonstrating about-face beauty’s Light Lock highlight Fluid, which is back in stock with brand new packaging. “Our same gorgeous luminescent formula but now in a bigger component that includes our signature oversized doe foot applicator for a lower price point.” It’s available at Ulta Beauty.

Halsey has released ‘Energy Angel,’ a festival-inspired collection of about-face beauty makeup, alongside a new advert promoting the products, which is reminding fans of the ‘Ghost‘ music video. The ad was directed by Avan Jogia with cinematography by Adam Kudemati and music by Provoker. It stars Haley, Avan, Hayley Law, Jacinda, Landon Liboiron, and Andrew Threm. The collection is available now at Ulta Beauty stores until August 3rd.

The capsule release features the following items:
• Holographic Eye Paints [7 skus] – Prism-activating technology that explodes into a kaleidoscope of color with just one swipe. Lightweight feel with a never-sticky finish that lasts through the night.
• Volume Up Faux Lashes [6 skus] – High-definition, high impact, + high drama faux lashes that add intense volume and elevate every style, from the rave to the rock show.
• Light Lock Highlight Fluid [4 skus] – A lightweight but powerful” liquid highlighter. Just a drop mixes effortlessly with foundation or moisturizer for a naturally interstellar glow, or layered above makeup for a pop of light-reflecting radiance.
• Fractal Glitter Eye Paint Extension [9 skus] – Shimmer loaded, smooth mousse buildable eyeshadow that shifts color in the light with intense color payoff and pearlescent-finish.
• Matte Fluid Eye Paint [5 skus] – A powerful, one-swipe punch of liquid eye color that delivers bold, buildable pigment.
• Smokesticks [6 skus] – A dual-ended, 2-in-1 creamy shadow stick-and-powder eyeshadow combo designed to create a seamless smokey eye, effortlessly. [x]

P.S. about-face beauty is available in store at Selfridges in the UK.

Yesterday, April 16th, Halsey appeared on WWD’s BeautyLab panel in Los Angeles with her about-face beauty co-founder Jeanne Chavez. Halsey spoke about makeup in the music industry and how that experienced impacted the creation of their brand. Sarah Pardini took some photoshoot-style photos of Halsey at the event. Check out our Tumblr for some short clips of Halsey speaking during the event.

The about-face and Ulta Beauty Instagram pages have posted a quick 90-second interview with Halsey, filmed in the aisles of an Ulta Beauty store. Check it out below!